美意識バク上げ♥　ETUDE HOUSE×Heatherのパーティーへ潜入！

10代〜20代を中心に大人気のコスメブランドETUDE HOUSEとファッションブランドのHeatherがコラボしたレセプションパーティー、“GIRL’S PLAY GROUND 2018”へ潜入してきました♥　「イメージカラーがともにピンク」という共通点から実現したこのパーティー、11月30日にはメディア関係者・インフルエンサー約300名が参加♥　12月1日は一般の参加者300名、計600名が来場した2日間に渡る大規模なパーティーの様子をご紹介します♪

GIRL’S PLAY GROUND 2018とは？

女の子がメイクやファッションで着飾って遊びに行く空間のコト♥　パーティーのテーマである“PLAY”に沿って、実際にメイクやファッション、ゲームなどを楽しむことができます♪　ただかわいいだけではなく、スポーティーでアクティブに楽しめるコンテンツをイメージカラーの「PINK」に統一。フォトジェニックなコンテンツやプロダクトがちりばめられた夢のような場所なんです♥　お気に入りのコスメを試すのも良し、気になるお洋服を探すも良し、ゲームで盛り上がるのも良し、スウィーツに舌鼓を打つのも良し♥　色々な楽しみ方ができるイベントでした♥

ETUDE HOUSEとは？

2005年に韓国で1号店がオープンした、韓国発のコスメブランド。2011年に日本進出してから、またたく間に知名度が上昇♥　学生でも手を出しやすい価格帯なのに高品質、かわいいパッケージなどが人気の秘訣なんです♪　ベストセラーは500円で買える単色のアイシャドー“ルックアット　マイアイズ”や韓国らしい濃いめのリップティント“ディアダーリン　ウォータージェルティント”など♪　どちらも最強のコストパフォーマンス♥

Heatherとは？

いつまでも遊びゴコロを忘れない“前向きな女の子”のためのファッションブランド。ガーリッシュをベースにトレンドをミックスしたデザインが特徴♥　そして今もっともアツい、韓国ファッションに目を向けた新シリーズ『HeatherHoLic』というブランドも展開♪　韓国で人気のインフルエンサーJUNGYOON(ジョンユン)さんとコラボを果たした、いま大注目のお洋服ブランド♪　

360度フォトジェニックな空間♥

会場に足を踏み入れるとそこには乙女心をくすぐるピンクの空間が広がっていました❤　お部屋みたいなディスプレイで、ETUDE HOUSEのコスメやHeatherのお洋服がかわいく飾られていました♪　

ネットでの診断じゃ結局よく分からないパーソナルカラーが発覚♥

ETUDE HOUSEの美容部員さんたちがパーソナルカラー診断をしてくれるブースもありました♥　パーソナルカラーとは、自分が生まれ持った色と調和した自分に似合う色のこと。お肌の色が黄みがかったイエローベースと、青みがかったブルーベース、どちらが自分の肌タイプかを知った上で、自分をより美しくみせる色味を教えてもらえるのがこの診断なのです♥　ここでは診断結果をもとにポイントメイクをしてくれます♪　開催と同時にあっという間に予約がいっぱいに！

アクティブに楽しめるコンテンツがいっぱい♥

会場の奥へ進むとポップでドリーミーな空間から一転、ムードのある大人っぽい雰囲気に♥　DJはUtaeさんとRubyさん。特設ステージではゲストダンサーによるショーも行われていました♪

ガーリー×スポーティのギャップがかわいい♥

ミニゲームコーナーもありました♪　フリースローやミニゴルフ、ガチャポンなど全5種類のコンテンツが自由に楽しめたのも魅力的♪

撮らずにはいられない映えスウィーツ♥

見た目もポップでかわいいインスタ映え間違いなしのスウィーツが用意されていました♥　野球ボールがモチーフのトリュフ、ブランドロゴのチョコレートがついたミニエクレア、グラスに入ったピンクのコットンキャンディなどどれもかわいくて美味しい♪　

絶対手に入れたい新アイテム♥

プレイカラーマルチパレット

スパンコールドレスルーム¥3,780(税込)

絶対手に入れたい新アイテム♥|「美意識バク上げ♥　ETUDE HOUSE×Heatherのパーティーへ潜入！」の2枚目の画像

会場で9つのアイシャドーとフェイスカラーが入った新作パレットを発見♥　メイクの幅が広がる多色パレットは捨て色ナシで全部キラキラ♪　右上はチーク、下は細かいラメと上品なパール感が、メイクをぐっと引き立たせるハイライト♥　よかったら使ってみてください♥

韓国コスメのエチュードハウス(ETUDE HOUSE)｜公式https://www.etudehouse.com

今買うべき韓国コスメはココでチェック！リップティント・アイシャドウ・クッションファンデなど新作韓国コスメが続々登場。通販なら、即日配送！

[公式]ヘザー（Heather）通販http://www.dot-st.com/heather/

Heather(ヘザー)の直営通販サイト。毎日更新のスタイリングや商品レビューを参考にお買い物♪ 返品OK（セール品以外）で安心！お近くの店舗の在庫検索もできます。

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美意識バク上げ♥　ETUDE HOUSE×Heatherのパーティーへ潜入！ トップへ ▲

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美意識バク上げ♥　ETUDE HOUSE×Heatherのパーティーへ潜入！

GIRL’S PLAY GROUND 2018とは？

ETUDE HOUSEとは？

Heatherとは？

360度フォトジェニックな空間♥

ネットでの診断じゃ結局よく分からないパーソナルカラーが発覚♥

アクティブに楽しめるコンテンツがいっぱい♥

ガーリー×スポーティのギャップがかわいい♥

撮らずにはいられない映えスウィーツ♥

絶対手に入れたい新アイテム♥

関連トピック

メイクの他の記事

関連する記事

人気の記事

新着記事

トピック一覧

美意識バク上げ♥ ETUDE HOUSE×Heatherのパーティーへ潜入！

GIRL’S PLAY GROUND 2018とは？

ETUDE HOUSEとは？

Heatherとは？

360度フォトジェニックな空間♥

ネットでの診断じゃ結局よく分からないパーソナルカラーが発覚♥

アクティブに楽しめるコンテンツがいっぱい♥

ガーリー×スポーティのギャップがかわいい♥

撮らずにはいられない映えスウィーツ♥

絶対手に入れたい新アイテム♥

関連トピック

メイクの他の記事

関連する記事

人気の記事

新着記事

トピック一覧

美意識バク上げ♥　ETUDE HOUSE×Heatherのパーティーへ潜入！